As JB has pointed out in the past, Nosler doesn't go after the Everyman market with their cartridges, but rather the folks that want a something a little special. Seems to be working out for them.
I'd feel safer investing in a Nosler (or Hornady) creation than in something new from Remington or Winchester, who have pulled the plug pretty quickly on stuff that didn't take off in the market right away.
