Ummm okay...
The controversial Super Bowl commercial for 84 Lumber about a migrant family crossing the border into the U.S. was not meant to be “pro-immigration” or a political statement at all, the company’s CEO Maggie Hardy Magerko tells PEOPLE.
Hardy Magerko, who took over ownership of her family’s $2.86 billion company in 1992, says she is a staunch supporter of President Donald Trump and believes that a border wall – which featured prominently in the TV spot – “is a need.”
“We need to keep America safe,” the 51-year-old executive tells PEOPLE. “America needs to be safe so you and I can have the liberty to talk… The wall, I think it represents, to me, security. I like security.”
Hardy Magerko says she personally helped develop the commercial and its striking imagery, but her personal beliefs don’t play into the commercial.
“This came from the heart and I didn’t do it for personal gain,” she says. “It’s not about me or my beliefs or the wall, it’s about individuals… treating people with dignity and respect.”
She adds: “My intent was to show, through the mother and daughter, that through struggles we will do anything we possibly can to make a better place for our children. If I thought the wall was negative, I wouldn’t have had the wall.”
