The full commercial didn't play during the superbowl because it is over 5 minutes long. I think they were trying to get people to go to their website and see the whole commercial.
At the end the mother and daughter get to the wall and are discouraged. But discover there is a door in the wall for LEGAL immigration.
It appears to be very bad public relations, but if the entire commercial is seen and the real meaning revealed I don't have a problem with it. I've never had a problem with LEGAL immigrants who want to come here, work and make this a better place. I have no problems with a wall to keep out ILLEGAL immigrants.
The whole commercial. If you don't care to see the journey the last minute is enough to get the intended message.
https://www.youtube.com/watch?v=nPo2B-vjZ28
