I am sure after watching some of his videos that he has done far more hunting and guiding and knows infinitely more about hunting than any of those on this thread who come from the same country, yet don't know him or say he's a legend of his own making.
There's not a whole lot compelling about what he does or knows, that isn't already done or known. The thing is that he makes a business out of it so has to go for the high profile approach. Doesn't seem to be working all that well at a local level.