It drove me crazy when (as a media spokesman for something), I'd advise the media that there would be a press conference to announce something, they'd all demand to know what. I'd try to patiently explain that announcing it was the purpose of the news conference.
That always ticked them off. They wanted to be able to tell people on tonight's news what we were going to announce the next day.
It ticked them off even more when I asked them what would be the point of us having a news conferences if they were going to make our announcements the day before.
