No rifle is truly ugly, that consistantly puts bullets into very tiny groups year after year.
I once insulted a guy that brought his then-new Golden Eagle into a buddy's gas station one night and pronounced it to be the most beautiful rifle ever made. He was on a roll, until I had the temerity to ask him, "How's it shoot?"
I own rifles that are even harder on the eyes than M788s, but the only reason I still have them, is because they shoot very well. I can be fairly flexible about looks, if something delivers.
Am a tad fussier about wimmin and trucks, tho.;O)