Sierra is not going to go into the premium bullet market.They already have the largest market share of the type of bullets they sell and the competition bullets they sell far out sell the closest competitor.
I always hear about one time long ago and far away where a Sierra bullet did not live up to expectations. A statistic of one or two for that person.I would imagine that one could take any bullet on the market and come up with the same scenario.

Interesting article I read lately.The guy who killed 2000 elphants with a 7 x 57 killed over half of them with a FMJ military bullet, aveage 1.5 bullet per kill.They noted that it was his marksmanship and not his choice of bullet. That would still hold true today


If God wanted you to walk and carry things on your back, He would not have invented stirrups and pack saddles