It can't be called bourbon because it does not come from a particular county in Kentucky.
When I started in on Jack Daniels,they made a Green label,86 proof, and Black label, 90 proof.They rationed the Black label by requiring stores to purchase 3 cases of Green for each case of Black label.
When I quit it in 1985, you could buy 2 bottles of Evan Williams for what 1 bottle of Black Jack cost.
Now y'all are comparing them side by side.I wonder what's changed?
But I ain't takin' a drink to find out!