The rebate is Zeiss, not Midway. With the 10% deal while Doug is gone, the price advantage is with Cameraland and they have them in stock. I have not tried the new Leupolds or Bushnell. Redfield Revolution scopes are good at the price, but adjustments are a little mushy. I really disliked the only Burris FF II I saw, the distortion at the edges gave me vertigo, and it was sent back (by my brother) due to impact shift with power change.