Funny you mention Swarovski, Mcmillan, Midway, and Leupold - because those are the exact companies that garner much of my business in their appropriate fields. Not in small part because of their excellent customer service.
Agree, and you can add RCBS to the list....great service. It's pretty sad when a Chinese Zen Ray ($150+) has a better warranty than a $2000+ Leica.