well guess you gentlemen have never been involved in marketing or internal company manufacturing process....
designing a bullet in engineering doesn't necessarily have anything to do with current manufacturing.... marketing and development doesn't skid to a halt when manufacturing is at full tilt...
I'd bet this bullet has been on the marketing and development schedule since 2010 or 11....with an anticipated launch date of the end of 2013....
new products will also ALWAYS initially sell, hence why it is being launched when it is, despite current full manufacturing capacity....
Hornady also had said in July, that the products they were not making currently, are planned to be restarted in January.....
engineering and manufacturing plan out quarterly what they are going to use their manufacturing resources for every 90 days, based on projected sales figures, and based on historical quarterly requirements...
