Actually now that I thought about this thread, I'd start a smithing business, not a "company" and would build each person what they wanted, well within reason probably, and be totally custom as thats the way I think it should be mostly.
There are plenty of those already and very few successful ones. Most people still want to spend as little as possible and if they have the money to burn, they are probably going to go with one of the big names. Most of the "custom" AR builders I have seen use cheapo parts to make the guns look upgraded yet keep the price down. I would not want my name on many of the "custom" guns I see.
