the "problem" is a 90 degree bolt throw, nine lugs being the proper solution.
Yeah, it's caught on like wildfire, I hear Remington, Winchester, and Ruger are not far behind.
Remington can't even build a quality 2 lug gun, You can't investment cast a Weatherby action and Winchester won't deviate from the upside down Feeding CRF's...3 lug actions or modified 3X lug actions like the Weatherby are more popular then ever.