Of course this capricious hyperbole is nothing new, simply discovered by a new generation of hypercritics.

On Crayola crayon colors:

Colors have been renamed through the years. In 1958, Prussian Blue was renamed Midnight Blue due to the name's associations with the Holocaust. The color known as Flesh was renamed Peach in 1962, partially in response to the U.S. Civil Rights Movement. Indian Red was renamed Chestnut in 1999 due to concern that some children thought the crayon color represented the skin color of Native Americans. According to the company, however, the name originally referred to a reddish-brown pigment from India that is used in artists' oil paint.

Wiki


The key elements in human thinking are not numbers but labels of fuzzy sets. -- L. Zadeh

Which explains a lot.