I carry matches, a Bic, and a Blastmatch.
The Bic is option 1. The Blastmatch is a spring-loaded sparker that can be used one-handed, which is a plus if you are lost AND hurt. It throws a heck of a shower of sparks and also has a compartment for a starter cube. The matches make fine tinder in a pinch.
I bought some NATO surplus lifeboat matches once and they were defective right out of the package. They had apparently had gotten damp somewhere, even though they were in a sealed plastic tube.
