We could go round and round on this topic and we would both (well at least me) being speaking out of ignorance. I don't believe that power should define cost rather than construction and cost of components. From the thread started by George Gardner about this scope, he felt (or maybe it was Pat Sinclair) that the optics were very close to any high end Zeiss IIRC he'd used. Glass is a very big part of scope cost as I'm sure you know. I have no idea why they chose that power range and I can't speak intelligently about it either. There is, however, already talk about expanding that LRHS line with different reticles and power ranges from what a little birdy told me.
