Bought Apple @ $86.... In Jan 2009, at the dead bottom ,before 7:1 split.
Oh; if I knew then what I know now!
I'm always leery of investing in a company that most of it is intellectual. I'm sure somebody eventually with the right pull could get X made in the same exact factories etc...
At least with Exxon I know they have a ton of stuff that's actually worth money regardless of what happens to the company. Land, refineries, pipelines etc...just don't instantly devalue over night beacuse they aren't cool any longer.