I'm always leery of investing in a company that most of it is intellectual. I'm sure somebody eventually with the right pull could get X made in the same exact factories etc...
At least with Exxon I know they have a ton of stuff that's actually worth money regardless of what happens to the company. Land, refineries, pipelines etc...just don't instantly devalue over night beacuse they aren't cool any longer.
Apple's got $160 billion in reserves and an enormous market share. I'd say they aren't going anywhere.
