Generally any retailer who carries Leupold products has to agree to sell at MSRP. I've never seen any discounts on a current production Leupold product. Some that have been discontinued yes.
Some retailers may offer free shipping, I get CC points for anything I buy at Cabelas with my card. Sometimes Cabelas sends me a $25-$50 or even a $75 off coupon good for anything in the store or catalog. I once used $200 worth of points I'd accumulated along with a $75 off Coupon combined with free shipping to buy a Leupold. But it was priced at MSRP.
I've also seen some retailers offer a cheap pair of binoculars, or maybe mounts thrown in free with a Leupold purchase. But once again, the scope was always the same price as anyone else.