New look, same great taste.
Sure, it'll kill stuff dead just like everything else on the list. But, maybe some are more interested in what they gain over what they already have (or what's available). This assumes they have the rest of the shooting/hunting equation figured out, being that ALL are equal in ability and the hardware is equally capable. So in the end, once ALL those factors are equal, the gain is the same 6.5mm bullet, going faster.
And compared to the same weight bullet of a different diameter, the advantage at 500 yards is a few inches of drop, an inch of drift, maybe 100FPS and 100 FPE.
Those might be big differences for some, but odds are 90% of shooters will never notice it because of the other 99% of the factors involved.
But, Nosler needs to sell rifles, you need to write about them, and loonies need to buy them.
