Same here with the Toyota Tacomas, and the FJ's. I know two guys that really looked hard for a used Tacoma only to decide that a new one was a better deal. One of those guys bought a really old one with a lift kit, over sized tries and wheels only to discover it had lots problems due to the modifications.
Subarus are very popular here as well. But only with folks who stay on the highways and need reliable traction on ice and snow. Off road them much on our off road trails and they fall apart. E