I've used these on my Tacoma for a year now, just bought another set for the Wrangler. Cooper runs a rebate a couple of times a year. I got a $70 rebate this year, $80 last year. I wrote the check for $557-$80=$477 OTD for 4 tires on the truck. They ride just fine. In cold weather they are a little rough for the 1st 2-3 miles but settle in. Traction has been great in both snow and mud.
55,000 mile tire
http://us.coopertire.com/Tires/Sport-Utility.aspx