It took them a loooong time just to make a 1/2 ton. I like my Tacoma, but think I'd still buy Ford, Chevy, or Dodge if I go back to another 1/2 ton. I know lots of folks who need and use 3/4 tons, I don't need one.
Most people don't really want the truth.
They just want constant reassurance that what they believe is the truth.
