I have several B&C reticles... I love them.
I use Istrelok on my phone and load my handload data into it. That tells me what true ballistics are in actual conditions.
I took a whitetail at 350 yds through the heart with my 7mm Mag. I can't ask for more than that.
It seems like ballistic reticles are quickly than "dialing in" in the pressure of the hunt.
