Color is a marketing tool. It works too.
Shiny nickel cases with black bullets.....
Blems aren't shiney enough.....
Plastic tips can be un any bright color.....
Silver Tips were part of the transition
Shapes too, make a bullet different, boat tails, hollow points almost too small to exist, Boat tails, releif grooves, things you can't see like bonding, ogive changes, BC's beyond need, retained weight?
What maket segment have I missed?
And then you see a thread on the rediscovery of the humble .30/30 using factory ammo. If we want to be as good as our forefathers, maybe we can drop the camo and these endless anti human pong sprays, also incidently in bright colored spray top bottles and grab a pair of bib and brace overalls with matching flannel shirt and leather work boots, the extravagence being, 2 pairs of sox.
It can cost an aweful lot to kill a deer because of all these improvements and, don't forget your cough silencer......
Maybe we are just a gullible generation but I do like warm sox and boots and a warm jacket that breathes and......
