As long as a seller, retail or wholesale, hasn't screwed me over on some deal, I'll almost always buy on price if the lower price is significantly lower.
I bought four French mil-surp gore-tex jackets awhile back for around $40 per unit, so that I'd have decent jackets to leave in a variety of places that I cache kit. Apparently, buying them from Cheaper Than Dirt offended a few people, some of whom got pretty worked up.
