If you find that the extra lub doesn`t ease the sizing, your chamber may be a bit large. In spec, but a bit large. Try sizing a case maybe 2/3 of the way down, then pull it out of the die. Wipe off the lube, and you will see that where the die stoped a little bulge in the case. That bulge is how much brass your moving back in place in the sizing process. Therefore the force needed by you to do so.
Also, most straight walled cases don`t have a lot of taper to them, unlike most bottle neck cases,.223, so sizing can start right now.