Home Forums Hunting & Shooting Hunting Optics Reticle in VX-7 change

I have a VX-7 2.5 to 10
And I really don’t like the reticle I have not called Leupold yet
But I believe they will change it anyone know the procedure and cost?

Thanks Hank

VX7? Are you sure?

Leupold shut down their custom shop and no longer offer reticle or turret changes.

Yep Leupold won't do reticle changes anymore, and Leupold does not plan on doing them again. I recall they were 75 bucks back in the day.
I have two 6.5-20X EFRs at https://targetshooteroptics.com/Services_and_Prices.html for 1/2 dot install. I sent one in November, and one in January.
Still did not get back the first one. They charge 225.00 each, and they are known to be slow.

VX-7s were amazing scopes, I regret selling the one I bought and then sold here. Leupold is a shell of their roots, they used to care about the product and customers. The custom shop reflected that. The fact that it is gone is the canary in the coal mine of how the company operates now. All about the $$$s, the customer is a necessary annoyance and the warranty policy is a calculated number just like insurance. If Leupold pulled a Nikon it would cease to exist.

I am not bashing the “does it dial, blah blah”. I love my VX-6 for what it is, I am merely stating my opinion on their business practices under the current leadership.

The custom shop was clearly a losing money business. If you owned it would you continue to lose money? Rocket science here.

Probably right. Yet the demand is obviously there, as evidenced by posts like this. Charge more for the service and let the market decide when it is too much. Capitalism works

I agree. I also suspect the whiners for $150+ work.

There’s a market, but perhaps not enough of one to carry the cost of a custom shop. OTOH, such a service might be a selling point for their scopes.

Personally, I try to buy stuff that meets my requirements as-is, or adapt to what I can find. Other scope specs matter more to me than the aiming point, within reason.

Leupold’s custom shop helped to sell scopes, so there’s that economic consideration.

I wouldn’t entirely like it, but I’d give Leupold $200-$250 to change reticles in some of my scopes. I’d like to think the custom shop could at least break even then…….
Leupold management was taken over by yuppies—see their president.

The custom shop took too much time away from the repair shop which is always doing record repairs…😂

I would buy a couple of Mark 4s if they would convert them to mrad knobs. But they won't.

Would you run a break even business?

I had Premier Reticles do one or two for me. Then, if I recall, Leupold made them stop.....or.....something happened. Then I sent one or two to Leupold.... then they stopped.

Its a shame.

Not every aspect of every business always makes money,

Some break even or even incurr a slight loss,

It’s what’s keeps the overall customer base interested and buying their products.

You ever think about all those free parts they send out?

The guy on the tech line or the phone banks that ring all day every day? That phone tech charging you per call? No.

It’s all part of the overall picture.

Unfortunately, this is probably true.

This scope is a beautiful scope but 3.5 to 10 with Duplex

IMHO its almost useless for what I want

its a shame

Hank

When I contacted Leupold about some warranty work on a VX5, I asked about the Custom Shop reopening. I was told that the Custom Shop technicians had been moved to the warranty service area.

That’s exactly what I figured and my smart ass reply was hinting at. I never did talk to anyone nor was I told that they had moved their personnel to warranty repair but I can read between the lines. 😀

Thanks for the confirming of my suspicions Al. 👍

If it contributed to making money for the rest of the business, sure.
In my profession it happens all the time, sometimes even intentionally…😲

Well in O&G it was all about profit (shareholder value) and we sold off businesses that did not deliver. The private sector is figuring it out.