Home Forums Hunting & Shooting Hunter's Campfire William Post Pop Tart Creator RIP

I have been known to have eaten many Pop Tarts in my lifetime.

https://www.9news.com/article/news/...507-d8fe87ab-3e86-45e6-9b9d-f20981b4f24e

Pop-Tarts co-creator William Post dies at age 96

GLEN ARBOR, Mich. — William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96.

Post died Saturday, according to a family obituary which provided no details on his death but says he was raised in Grand Rapids as “one of seven children of Dutch immigrants" and had retired at age 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Michigan.

Kellanova, formerly known as Kellogg Co., said in a statement Wednesday that it was “deeply saddened” by Post's death.

“He played an important role in co-creating the iconic Pop-Tarts brand and we are grateful to Bill for his legacy and lasting contributions to our company,” Kellanova said without elaborating.

Pop-Tarts debuted in 1964 in Cleveland, Ohio. The toaster pastry was originally sold in four flavors — strawberry, blueberry, brown sugar cinnamon and apple-currant — before it was released nationwide the following year, Kellanova's website states.

Post's family wrote in his obituary that he was a plant manager with a company later known as the Keebler Company when Kellogg executives asked him “if he thought it would be possible for Keebler to create a new product they had in mind.”

His obituary states that one of the executives was Kellogg chairman William LaMothe, who “soon became Bill's close friend.”

“It is at this juncture that Bill is often credited for having ‘invented’ the Pop Tart. To be accurate, however, Bill would say, 'I assembled an amazing team that developed Kellogg’s concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months,'” according to the the obituary.

Post, whose wife, Florence, died in 2020, is survived by a son and daughter and several grandchildren and great-grandchildren. A service for Post will be held March 7 at Christian Reformed Church in Grand Rapids, according to his obituary on the Matthysse Kuiper DeGraaf Funeral Home's website.

Ive eaten a ton of those too


None were ever toasted, just straight out of the wrapper

Nasty food!

Like eating chalk with outdated jam spread on it.

Great on the go with some slim jims and a mt dew on the way to the duck blind

Well they are essentially refined sugar and bleached flour, with an array of chemicals designed to trick your brain into thinking you are eating fruit. Some other chemicals give them an indefinite shelf life, survive shipping, etc.

Excellent example of boomerfood.

Yep.

Toasting does nothing for them.


Frosted cherry being the best of course.

The new ones aren't nearly what they were in the 60's, all crust and little filling. We get them for the grandkids who don't know any better.

Id prefer frosted strawberry, but I would never turn down the cherry ones.

Im 48 is that a boomer?

And you are ready to hunt while these other janers are still in their jammies rinsing out their French press and grinding their gayer'n aids organic fair trade coffee beans.

mmmmmm pop tarts.

Wow, they are lucky to have you.

Dadgum
I forgot I have an unopened box of frosted strawberry
I picked up last week
Yeah, I eat sardines and crackers and fried baloney
sandwiches on light bread too.
Black coffee, etc.


Strange irony about mr. poptart passing and
Paul Harrell being so ill

Pop Tarts are so American

No thinks

If I recall correctly the original poptart wasn't frosted. That important development didn't come along for a few dry tart years

Gr9ss!!

Unfrosted brown sugar and cinnamon are the only ones I eat--always toasted. Toastettes were better but now defunct.

One of theeeee best things to eat if you have food poisoning. They taste the same both directions.

Ever have a toaster strudel?

Wee dogs!