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From: SCI - SE Michigan Bowhunters Chapter
10-21-03

Peak Antifreeze Support Anti-Hunters

A member of our chapter recently bought four gallons of Peak Antifreeze. It was a good deal offering a $1 per gallon rebate. Later on, while filling out the rebate form he noticed you could either request the $4 rebate, or donate it to the American Humane Association (AHA). Upon checking out the AHA web site, here are some of the things they had to say about hunting:

*Bear baiting is an unsporting, unethical, and barbaric practice used by trophy hunters to lure bears to food to shoot them point-blank.

*As many animal advocates know, the vast majority of animals that die in these barbaric traps are used for luxury fur garments.

*American Humane opposes the hunting of any living creature for fun, trophy, or for simple sport. American Humane believes that sport hunting is a form of exploitation of animals for the entertainment of the hunter and is contrary to the values of compassion and respect for all life that inform American Humane's mission.

*American Humane considers sport hunting a violation of the inherent integrity of animals and disruptive of the natural balance of the environment through human manipulation, and calls for positive action to be taken to prevent such cruelties

Needless to say, the anti-freeze was returned to the store immediately, with an explanation to the store manager. Not only that, but this member had the good sense to call Edward Powderly (Brand Manager, PEAK Performance Products) to express his displeasure with the company's promotion.

First off, Mr. Powderly claimed that the AHA did not have a stance against hunting and that they were being confused with the HSUS... ...Then he was read the quotes from the AHA website.

Next, Mr. Powderly claimed that although they might have an anti-hunting stance that they are not actively involved in putting a stop to hunting...

...Then the numerous legislative anti-hunting bills that the AHA is actively lobbying for (per their website) was pointed out to him.

Next, Mr. Powderly claimed that the money generated from his promotion was going to be a very small amount compared to the AHA's total budget...

...To which the point was made very clear that the principle of even one penny of a hunter's money going to fund such activities is entirely unacceptable and that this practice will not be tolerated by America's sportsmen.

At that point, and running out of lame excuses, Mr. Powderly became rather smug, at one point stating that if a small group of hunters don't want to buy Peak antifreeze, that's fine... buy another brand... many of them are made by Peak and we wouldn't even know we were buying it.

It was suggested to Mr. Powderly that they be more careful who they are giving money to. He stated that this promotion was only going to last about another month and a half (until December), as if that were a good thing. Let's make it a month and a half Mr. Powderly and Peak antifreeze will not forget!

ACTION:

Peak is evidently not aware that there are millions of hunters across the country, and that we are indeed a segment of the population that requires some respect when it comes to "politically correct" promotions. We will not tolerate having our discretional expense money being turned over to those who aim to put an end to our traditional, family-oriented, hunting lifestyle, and to North America's extremely successful wildlife management system, which is primarily funded by sportsman. We need to hit them hard! Let's assure this type of "mistake" doesn't happen again. Please forward this message to all outdoor sports enthusiast on your list.

To contact Peak go to: http://www.peakantifreeze.com/email.htm

An extended list of products produced under other names by Peak include the following: (see http://www.peakantifreeze.com )

1. Advance Antifreeze
2. All Weather Antifreeze
3. Final Charge Global Extended Life
4. Fleet Charge Antifreeze
5. Fleet Charge Pre-Mixed
6. Full Force Antifreeze
7. Peak Antifreeze
8. Peak Ready Use
9. Peak Extended Life
10. Peak RV & Marine Antifreeze
11. Peak Windshield Wash
12. Peak Ultra Melt
13. Sierra Antifreeze

********************************************

Added to this Alert by Moderator:

Peak Parent company:

Old World Industries, Inc. Company Profile:

Old World Industries is taking a progressive lead in the production of chemicals. The company is the #2 US antifreeze maker (after Honeywell, maker of Prestone) and the only vertically integrated antifreeze producer. Old World's antifreezes include Peak and Sierra (the latter is marketed to parents and pet owners as a safer alternative antifreeze), as well as private labels. Old World also makes deicers, pickup bed liners (Herculiner), windshield wiper blades (SmartBlade), and spark plugs (SplitFire). The company's chemicals unit is a leading maker of ethylene glycol (used in antifreeze), ethylene oxide, and liquid caustic soda. Chairman and CEO Tom Hurvis and Riaz Waraich own Old World.

Contact Information:
Address: 4065 Commercial Ave.
Northbrook, IL 60062
Phone: 847-559-2000
Fax: 847-559-2266

Key People:
. Chairman and CEO: J. Thomas Hurvis
. President: James (Jim) Bryan
. CFO: Brian Schweigel

Source: http://biz.yahoo.com/ic/47/47092.html

Email sent.

Thanks for the heads up!

Thanks for the heads up, I guess I have been boycotting these guys for a long time except perhaps the ethelene glycol used in anti-freeze, I use Prestone so I might not use any of Old Worlds products and I will be certain to keep it that way plus I will e-mail them and let them know how I feel along with my 6 cars.

Bullwnkl.

Email sent. BTW, I suggested that they could recover by running a rebate that actually encourages wildlife conservation and habitat restoration. Suggested Ducks Unlimited..


What would be some other good groups/organizations that don't concentrate on just a single species?

I do understand that work done by DU promotes and benefits numerous non-game species.......

Has anyone heard of Sprint supporting Antigun groups? How about some other big manufacturers?

I've heard that Levi's and AARP are anti's.

That be a fact, not hearsay. Many of the "mega corporations and special interest groups spend big bucks behind the scenes with the anti's. There is a HUGE list on the internet somewhere, I don't remember where I came across it though, sorry.

On some sad days I can't help but wonder how much longer we have until "in the name of public safety" our firearms are taken away. A buy back program ought to work quite nicely.
Folks...you know it's coming. I don't know when, but I have this dark vision of it being inevitable.

The RMEF, Mule Deer Foundation, DU, NRA, Big Horn Sheep Foundation, Ect all work together to due just what you explained. If you support one then you will be supporting them all in a sense. I cant afford them all so I chose the RMEF. Besides the NRA, I have seen the most dollars on the ground in my area so thats why. I was also a member of the NRA for many years and plan to be again soon. The only thing that bothers me about the NRA is I get a membership for a year and i keep getting these mailers asking to renew. Why? The mailers cost money and obviously I dont need to for another 11 months. That is wasteful in my opinion and it bugs me. I will put up with it though.

Levi's I have quit buying for both the poor choices in who they support and they just closed their last plant in the USA to give our work oversea's. To hell with them!

Ohh and e-mail sent.

Email sent.

This just in. Congratulations to hunters.

Who's next?

It has recently come to our attention that the hunting community is upset
about one of our company’s products, Sierra antifreeze, which has a
sponsorship with the American Humane Association (AHA). Our intention with
getting involved with the AHA several years ago, was to bring awareness to
families of pets and children about a safer antifreeze, Sierra, due to it’s
less toxic nature vs. conventional ethylene glycol based antifreeze. Every
year approximately 100,000 pets/animals die from ingesting conventional
antifreeze off of garage floors and driveways. The objective was awareness
of a safer solution to this, not to alienate the hunting and outdoorsman
community. Unknown to us, the AHA has apparently taken some active stances
against certain rights of hunters. Upon hearing this, we have made a
decision to sever our sponsorship with the AHA. Thank you for bringing
this to our attention and we hope you’ll continue to support Old World
Industries products like Sierra antifreeze and other PEAK performance
products.

Sincerely,
Sierra Antifreeze

WHOA! Power to the people!!!!!!!!!!!!! Yeah team!

Wow! One email really can change the world <img src="/ubbthreads/images/graemlins/smile.gif" alt="" />

Next time something like this comes up let's all do it again.

How 'bout that! Some really do listen it seems. I got to buy a couple of cases of antifreez so I might as well send them a thank you note and buy Peak. <img src="/ubbthreads/images/graemlins/laugh.gif" alt="" />

BCR

Hooray for the huddled masses, the squeaking wheel does get the grease!

i got a reply from peak, but have to admit that i am a bit disappointed. here is what i sent>>>

-----------------------

Submitted by ronald fischer(ronbaitshopboyz.com) on Fri Oct 24 17:47:38
2003
-----------------------------------------------------------------

comments: i am writing this in order to give you a chance to respond to the
allegations that you (as a company) are aligned with people who are
anti-hunting. this allegation stems from your recent promotion which
includes a donation to the american humane society. you may or may not be
aware, but the american humane society is very much against hunting in
america. with millions of hunters tuning up and winterizing their vehicles
right now, i am not sure if it is a good time to have a promotion in which
money from sales is donated to the AHA. the MILLIONS of hunters who pay
5-10 dollars per gallon of antifreeze would not be happy to think that in
buying your product, they are, in effect funding an organization which is
commited to the destruction of an activity which they hold dear. i could
give you many examples showing the positive effect of hunting, and if you
want them, you will be supplied with them. suffice to say that it is an
american tradition which has been embedded i!
n american culture long before we were even a country, and there is still a
VERY healthy population of game animals in america.

i am sure that you have received many emails regarding this, but please
take a moment to read this passage below:

----------------------
[T]he anti-freeze was returned to the store immediately, with an
explanation to the store manager. Not only that, but this member [proceeded
to] call Edward Powderly (Brand Manager, PEAK Performance Products) to
express his displeasure with the company's promotion.

First off, Mr. Powderly claimed that the AHA did not have a stance against
hunting and that they were being confused with the HSUS... ...Then he was
read the quotes from the AHA website.

Next, Mr. Powderly claimed that although they might have an anti-hunting
stance that they are not actively involved in putting a stop to hunting...

...Then the numerous legislative anti-hunting bills that the AHA is
actively lobbying for (per their website) was pointed out to him.

Next, Mr. Powderly claimed that the money generated from his promotion was
going to be a very small amount compared to the AHA's total budget...

...To which the point was made very clear that the principle of even one
penny of a hunter's money going to fund such activities is entirely
unacceptable and that this practice will not be tolerated by America's
sportsmen.

At that point, and running out of lame excuses, Mr. Powderly became rather
smug, at one point stating that if a small group of hunters don't want to
buy Peak antifreeze, that's fine... buy another brand... many of them are
made by Peak and we wouldn't even know we were buying it.

It was suggested to Mr. Powderly that they be more careful who they are
giving money to. He stated that this promotion was only going to last about
another month and a half (until December), as if that were a good thing.
-----------------------
mr powderly may not be good at math, but many hunters across america are.
it would be wise for someone to explain this to him. as an aside, i can
assure you that the "other brand names" manufactured by peak are public
knowledge, and are circulating the entire country at this very moment on
hunting-related internet boards.

in conclusion, i would like to say that i believe the original intention
was honorable, considering the MANY domestic animals that are killed every
year from accidental ingestion of antifreeze. i recognize these good
intentions; however, i did want to make you aware of the situation,
ESPECIALLY THE ATTITUDE EXPRESSED BY MR. POWDERLY.

i look forward to your reply, and have faith that you will do the right
thing.

thank you for your time, and have a good weekend.

ronald fischer
lewistown, montana
-----------------------------------------

and here is what i got in reply>>>

---------------------------

It has recently come to our attention that the hunting community is upset
about one of our company�s products, Sierra antifreeze, which has a
sponsorship with the American Humane Association (AHA). Our intention with
getting involved with the AHA several years ago, was to bring awareness to
families of pets and children about a safer antifreeze, Sierra, due to it�s
less toxic nature vs. conventional ethylene glycol based antifreeze. Every
year approximately 100,000 pets/animals die from ingesting conventional
antifreeze off of garage floors and driveways. The objective was awareness
of a safer solution to this, not to alienate the hunting and outdoorsman
community. Unknown to us, the AHA has apparently taken some active stances
against certain rights of hunters. Upon hearing this, we have made a
decision to sever our sponsorship with the AHA. Thank you for bringing
this to our attention and we hope you�ll continue to support Old World
Industries products like Sierra antifreeze and other PEAK performance
products.

Sincerely,

SIERRA Antifreeze
epowderly@oldworldind.com

---------------------------------------------

considering that i got a form letter which regurgitated everything i said to them, i think they could have done better. i have my doubts about their sincerity, but i guess that if they DID sever ties with the AHA, then i can't really ask for much more. the irony of it all is that this reply came from none other than mr. powderly. i wonder if they have him saying hail mary's too.....