Home Forums Hunting & Shooting Hunting Optics Terry Cross on Leupold...

I apologize in advance but I have to rant for a second.

I have always been a huge, huge Leupold advocate. They were always my benchmark for quality, innovation and U.S. workmanship. I own an awful lot of their product and continue to use it regularly.

However. . . . In the last few years, I have seen a change in the way Leupold does business and delivers product to the market. As they have grown, they have embraced many less than admirable traits that seem to define too many parts of American businesses. While their pricing has been steadily increasing at a faster rate than inflation, their quality has dropped. They are still capable of producing a sharp, repeatable optic but not as dependably.

My biggest aggravation with Leupold is the fact that less than 5% of their product line that can be legally stamped "Made in U.S.A." and I'm not even sure that those few are !!! What started out with a few of their Wind River imports has blown into an all out effort to prostitute their name brand for a dollar.

I just received 18 RX-4 range finders, 18 Mk4 10x50 Patrol Binoculars and 18 LR/T 4.5-14x50mm TMR Illum. scopes for a package deal I have to ship. This is pretty much suppossed to be their better gear. Guess what? Range finders "Made In CHINA". Binoculars "Made In China". Scopes have no country of origin marked on the packaging, instructions or product. Call back from Leupold informs me that the scopes are assembled in Oregon but so many of the parts and sub-assemblies are made over-seas (mostly China except for some of their lenses)that they do not qualify for the Made in USA stamp!

I can assure you that sourcing their components and products from China has dropped their costs very, very dramatically while they have continued to raise market prices. You know, honestly, it isn't even the price/profit thing that burns me. It is the fact that they chose to move their sourcing and manufacturing (I do consider "manufacturing" and "assembly" two different beasts in this instance) out of the country and specifically China. Why couldn't they keep most of their production here and just up their pricing 10%? Jesus, I could drop my selling price and triple my profit on freakin Pod-Loc kits if I used components from outside the U.S., but I refuse to go there. Guess that is why I still drive a 10 year old truck.

While they may still have satisfactory product performance and at least attempt innovative ideas occaisionally, I believe that they are straying from their roots, pumping a ton of money into foreign factories and putting yet another hole in the bottom of the lifeboat that retains at least a small fraction of our ability to domestically support our police and military logistics in the event of any serious conflict. I remain firmly convinced that we shall sorely curse the day that we wake up and realize that we need to raise our military to a task only to find out we have cut off our own legs. I aim this statement not only at Leupold but other textile, steel, electronics and molding industries based in the U.S. You don't just start that [bleep] back up inside the U.S. borders overnight.

I will continue to use my original Leupold products but I shall migrate away from giving their company blanket support. I will, instead continue to give more and more support to companies that take risks, accept slightly lower margins and consciously make the effort to strengthen our own economy and workforce. As you purchase your gear or spec out the equipment for your agency bids, please consider more than F.O.V. and click value.

I would seriously love to debate the execs at Leupold in front of their Board about some of this.

DISCLAIMER: I know that some out there will have personal budgets at home that restrict your choices to imports and I totally respect that. A non-US product is better than no product at all in some cases.

DISCLAIMER #2: Yeah, that was more than a second. Sorry.

TC


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http://www.kmwlrs.com / http://www.1milRT.com
KMW-Long Range Solutions
Forest Hill, LA

Little things matter at a distance.

Nightforce and March are the result of leupolds design - quality control problems .

Problem solved.

"This riflescope was manufactured entirely in the USA, with American labor, but our production cost (and sales price to you) is $10 higher than if we produced this product in China"

I suspect the difference would be a lot more than $10.

The people who are really concerned about this should write Leupold, instead of batting it back and forth among us. They are primarily a family-owned company and the executives do what the family directs them to.

All manufacturers have to balance costs of production against their bottom line. If a manufacturer such as Leupold would come out and say "This riflescope was manufactured entirely in the USA, with American labor, but our production cost (and sales price to you) is $10 higher than if we produced this product in China", I suspect that Leupold would more than make up that difference in added sales. We outdoors folks tend to be rather proud of our country, and would pay a little more to help it.

Good post Matt
Nightforce and March are the result of leupolds design - quality control problems .

Problem solved.

Stonewall