This could be good for beer and popcorn because Im a Sierra Hater�.
Fact is for deer sized game, pretty much everybody makes a good bullet nowadays�
I'm a Sierra hater too!
In 1978, I sent an idea for a new bullet to Sierra. At the time it was in California. I figured with my know-how and their backing, we'd make millions! I called my prototype "the Jell-O Bullet", but had to change it to the "Gel-O Bullet" because the other name was already taken. Anyway, what made my design so remarkable was that you didn't need to melt lead, or squeeze lead wire into little cylinders for bullet cores. There would be none of the problems associated with bullet production � jacket and core making, the mess and fumes. In fact, my Gel-O bullets would revolutionize traditional manufacturing methods!
When I got to their offices, I was taken to a conference room and waited for someone to look at my stuff. About fifteen minutes later, two well dressed guys showed up, introduced themselves and the meeting started.
My opening pitch was a brief. I explained that my bullets would completely change Sierra�s production methods. I told them that they no longer needed complex, expensive to maintain machinery on the production line. All they needed were bullet moulds. But I made sure they understood that it was more like making a Bundt cake, and definitely not anything complicated like bullet casting. First and foremost, you didn't have to worry about lead fumes or heat!
You took my secret recipe gel mix, added warm water and shook. After the ingredients were combined, you poured the liquid into teeny little bullet moulds and waited for the bullets to set. It took about two hours in the fridge (or five minutes outside during a Montana winter). After they were done, you opened the mould and dumped them into a box, ready for reloading! It was pure genius!
But convenience wasn�t the only thing that made my bullets great! Like dessert Jell-O, the bullets could be made into any colour you wanted, by adding the contents of a small colour packet included with the kit. For example, I colour coded my own bullets - red for varmint, yellow for long range, blue for RNs, etc. You could colourize them according to diameter, the cartridge or whatever. In other words, you could personalize them the way you wanted. The possibilities were endless.
Thinking back, the meeting was tense. I believe that my idea probably intimidated them. After all, Sierra had been making bullets for a long time. My new approach would have made their old timey production methods obsolete. I suppose I threatened the continued viability of their business. The one fellow stared at me throughout the entire presentation, but said nothing. The younger guy sitting beside him asked a couple of questions, but seemed cool to the idea as well. I could sense that they weren't interested, but pressed on with the proposal. The only thing that the younger guy said was the idea of making bullets different colours was - how did he put it? Fatuous. Whatever that means.
I cannot remember the exact conversation, but he commented that the bullets looked like plastic. Plastic, he said, would never be used on bullets because the heat associated with discharging a firearm would smear and subsequently foul the bore. That was a no-no.
I wasn't about to give up, so I carried on with my pitch.
"I feel that you might be concerned about the bullets after they set. The mix might look fragile, but after the bullets have hardened, they are sturdier than any cup and core bullet made today. In fact, my good friend Nelford Beardsley calls them 'petrified turds'. Nelford has a way with the English language and picks his phrases carefully. I think his description is spot on!"
The older guy gave me a funny look, but still said nothing, so I continued.
"You might also be worried about how my monolithic bullet performs when it hits flesh or bone. There's no need to be worried about terminal performance. The Gel-O Bullet stays together, but mushrooms as it enters, much the same as a child's rubber ball flexes when it's bounced off a wall. It flattens slightly, but the energy pushes it forward and it doesn�t come apart. This creates a wide wound channel. The material is flexible, but tough!"
You could have heard a pin drop. I figured that I was finally getting through to them. They were so intent on the idea that no one said a word. I pressed on.
"The first time everything was mixed together, I discovered an unexpected bonus! Since the Gel-O Bullet is made of all natural ingredients, there's no danger of lead poisoning or sickness from accidental ingestion. That makes them safe for animals and the environment. In fact, Nelford and I discovered that you could eat these bullets - they're quite chewy actually - should you find yourself in a survival situation. The truth be told, Nelford ate my first box of bullets, thinking they were Gummi Bears."
We were sitting at this large table. I had the Gel-O Bullets laid out so the Sierra guys could see them and examine everything. The trouble was, they never picked up a single one. Come to think of it, I don�t believe that they actually looked at them at all! After I was finished the presentation, the silver haired fellow thanked me for dropping by. The younger guy gave me a couple of nice Sierra polo shirts and walked me to the door. He was very polite and said that they would be in touch.
That was thirty five years ago. They still haven't phoned or even sent me a letter. I'll give them a little longer and then pitch the Gel-O bullet idea to Hornady. I think Steve Hornady is a sensible person and won't make me wait so long for an answer.