Who the heck are these guys, or are they only "activist" in a business sense?

http://www.bloomberg.com/news/artic...tivist-elliott-associates-takes-11-stake

"Now the retailer needs to appeal to outdoor shoppers who aren’t interested in so-called blood sports like fishing and hunting, he said.
“It’s clear they need a face-lift,” Scherrer said. “What they need to do is get to the people who like outdoor experience -- the REI crowd.”"



�Any man who thinks he can be happy and prosperous by letting the government take care of him had better take a closer look at the American Indian.� - Henry Ford