The main problem with Cabela's is that they seemed to shift away from cabela's "branded" items a few years ago. If I wanted to buy Sitka, NorthFace or Under Armour, I'd surf the internet and see who has some on sale. No reason to buy it from Cabela's.
Although, it does seem that over the past year they may have started correcting that and might be shifting back. I was in the Ft. Worth store today and bought their version of a micro puff down jacket for $59. All the UA, North face and comparable others were $150+
