Not a gun writer but they sell everything they produce and the premium bullet market is saturated.
This is a good point. Sierra bullets are also priced very well, which helps, no doubt.
If you check the descriptions of the various bullets on the Sierra website, you'll find recommendations as to the suitability of each bullet for specific puposes. Many of the Pro Hunter slugs feature heavy and/or tapered jackets that help them hold together, but limit their usefulness as game bullets in small-capacity cartridges. I've used the 165gr .308 HP on several deer with excellent results and plan to try the 100gr 6mm PH on deer next season. I sectioned one of 6mms and found, as claimed, a jacket that gets quite thick towards the base. Reviews on this bullet, posted on the Midway site, indicate that it penetrates very well.
I've killed a few deer with NPs and like them very much (especially when I find them as cheap blems and overruns), but ordinary bullets work just fine too as long as you don't ask them to do stuff they're not designed for.
