I didn't know beforehand. There were warning signs that I ignored. Scope has "Made in the USA" on it but a Chinese company was selling it cheaper? Seller claims this model is not available in the U.S. Only available in the Asian market. I couldn't find it on the Zeiss website and I thought that was probably the reason. The illuminated reticle feature was not implemented like other Zeiss scopes. Markings on the scope were pretty good quality. The box markings appeared to have been run through a cheap printer. The included scope manual had the trademark Sniper in it and that was what lead me to discover it really was made by Sniper. The seller had sold several of these and all the buyers had responded with positive feedback. I thought surely all the buyers couldn't be wrong. We were.