Welcome to the world of modern firearms. I don't believe there is much innovation in the whole industry, unless you call AR platforms and polymer pistols innovative.
Market is the focus of firearms, driven by MBA's that haven't even fired a gun for the most part. I had a friend guide some Benelli executives and he was anxious to talk with them about their guns. At the end of the day he told me those guys didn't know a Benelli shotgun from a drift boat.
I can imagine his disappointment with a bunch of Glock executives.