I'm with you 101%. I recently picked up a Ruger 77 Carbine .358 with that nice "'80s" polished blue. I had an older Leupold gloss that I sent back for a reticle change. They informed me the scope was too old for the upgrade and offered a new VX3i in exchange but that it would be matte. I thanked them for the offer but declined because I'd have not been happy with a matte on that gun. The good folks in Oregon then offered to build the gloss scope I wanted in the custom shop for the cost of a reticle swap! Should be here next month.
