There's a movie called The Hudsucker Proxy, a spoof on American industry in the 1950's, which has a scene where a whole department of bean counters are calculating what a hula hoop should cost. After much number crunching by a sea of people on calculators, they came up with .79 each for a 20 cent profit. When it was brought to the head bean counter, he looked at the number, shook his head no, and they added a 1 in front of the decimal, making it $1.79...[/quote]
True story: years ago the Little Golden Books sold for 25 cents and were going broke. A hired consultant told them to increase the price to 29 cents; after that they sold like hot cakes.
