They make huge amounts of money on overpriced add-ons. So, they load up the cars with them, usually in packages. They'll include some item that everyone wants in a package along with a bunch of other stuff that nobody wants but you have to get the whole package to get the 1 item you want.

“In a time of deceit telling the truth is a revolutionary act.”
― George Orwell

It's not over when you lose. It's over when you quit.