Gay at one time meant "having or showing a merry, lively mood" or "bright or showy", so one could say to be gay is to be happy. Now the pundits of fecal admiration and lip service couldn't actually describe the practices of homosexuals, so in the best Orwellian fashion, they adopted the word 'gay' as a subterfuge to avoid more descriptive terms and words. Naturally, our accommodating culture where offending some fringe minority is seen as a cruel crime against the defective, would adopt this evasive practice. Therefore, let not your heart be troubled, the .270 WSM can be both a gay cartridge and the shooter made gay by its ownership and performance, with the result that happiness is the product.