I'm thinking that most of the people shopping for a puffy over at Dicks don't know the first thing about ci down loft numbers. I'm sure that they figure that heavier and thicker must mean warmer. Lots of years ago I bought a puffy at the Berlington Coat Factory and when the seams broke, the "down" sure resembled chicken feathers. Heck, if you Google it even chickens have down feathers and the chicken industry is a whole lot more vibrant than the northern European duck and goose feather industry. You likely get what you pay for in the long run. I'm glad that I've invested in better puffy jackets and parkas since my Berlington outlet days.
