I like the ones I've handled and really like the pop out tooless trigger. That being said they are in a tough spot price wise. More than a Franchi, less than a Benelli. Italian vs Turkish. Hard sell for most guys to pass up the Italian Franchi on a Turkish newcomer. Then you have the Turkish Weatherby Element for 500, or same gun as the ATA Neo for 300. I have the ATA in a 20 ga and I really like it especially for the price. I'd like to see them succeed but going against established brands is a tough road.