Never heard of Scheels... are they just up north?
I never thought they were anything special....I'd say you're not missing much..
kinda like a glorified Dick's Sporting Goods.
By all means, let me know when you see baseball, softball, football, soccer, hockey, and indoor/outdoor shooting facilities all w/Dick's Sporting goods names on them. Scheels has all of that, and they've contributed large sums of $$ to shooting facilities that don't bear their name as well.