It's been eluded to already by previous poster: the majority of today's buyers are shooters, not hunters.
A lot more people have access to the shooting sports than hunting access. I believe that's what driving the firearm market, imho. If it isn't tactical or AR, good luck! Just look at something like PRS, 3-gun, or another popular shooting sport, gun companies will have hard time surviving if they're not willing to adapt to market demand.
