I'm certainly thinking that it is. Have you seen the higher priced factory ammo for everything else? I've got a .380, .38 and a .45, but I'm sure looking at a 9 for punching paper.
It being the US Military round, like 5.56 NATO, helps. All the big makers are geared up for constant mass production of 9mm and 5.56. They only produce other rounds in periodic lots.
