bushnell had to do something. they were going the way of weaver, they have lost market share and were pretty much not a factor anymore. the optics industry in particular the scope industry is either high end, nightforce, or low end. ALA the junk vortex sells. Leupold holds the middle ground. while I am disappointed that bushnell has replaced much of the elite line. the fact is stores were not buying product. All their awesome japanese optics weren't sold in your run of the mill stores as a general rule. In fact I have only seen their good stuff at trade shows.
