A good editor has another value in helping a writer develop his wordsmith skills, abbreviate rather than bloviate and make suggestions on where a submission could be improved for the readership with expansion or contraction of some content. More like a director if you will.
Me and many others remain unfed by stories which exclude rifle and ammo details. As an old editor of mine, John Robinson, once told me, "No-one gives a damn how many flat tires you got or how screwed up your airport was, they want to know what you shot, what you shot it with and what happened after the shot". I have found that the absence of those features draws the most negative comment and promotes letting subscriptions slide.
The other negative is aligning advertising with an article. It permits the reader to assume the article is tainted to favor a product.
John
