Good idea to actually handle and look through scopes before making a decision. Don't overlook eye relief and don't rely on published specs on the eye relief. Actually check it yourself.
I've never looked through a higher powered variable with great eye relief, especially toward the high end. Of those I actually looked at, an older Swarovski was the best, but Zeiss was close.
If you want to get serious reviews of spotters, check out the birdwatching forums.
Paul