Svea 123 stoves, Kelty frame packs (with the metal zippers that never failed!), Sierra Designs tents, ensolite foam sleeping pads, and the list could go on. I can almost hear John Denver singin' in the background.
Those were the 1970's I remember.
The only good use for an ensolite pad is to put it on top of an air mattress for more insulation. I've spent a lot of nights on ensolite. Good riddance.